‘It Is Time To Differentiate Your Tablet Approach’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “It Is Time To Differentiate Your Tablet Approach”.
Thomas Husson says, “If you still believe that tablets are merely a fad or just a way to engage more affluent early adopters in their 30s or 40s, you need to change your mind — now.
According to our latest Technographics® data, European tablet ownership is highest among 18- to 24-year-old online users — 25% of them own one! 2012 saw a surge in the popularity of tablets among this age group. Why? As with any technology that’s reaching critical mass, the profile of its adopters evolves over time — and it will continue to do so.
With double-digit growth in tablet uptake across Western Europe in 2012, about one in seven online Europeans now owns a tablet”.
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