‘Maximize a Product Launch With This PR Plan’ – ‘Business 2 Community’ Article

The ‘Business 2 Community’ team says, “You don’t need a huge PR machine behind you to successfully launch a new product. Candace Locklear of Mighty PR and Vijay Chattha of Applaunch PR recently gave their popular talk at Appnation, with the intent of helping independent mobile application developers create pre-launch buzz and promotion for their app to maximize success on launch day. Though geared toward app developers, the ideas they suggested apply to any small business launching a new product.

Here are some public relations tips for your product launch plan based on their talk, and from my own experience launching products and working as a daily reporter for two years”.