‘The European Tablet Landscape’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “The European Tablet Landscape”.
Reineke Reitsma says, “Tablet ownership in Western Europe is set to quadruple in the next five years: The percentage of European online adults who own a tablet will increase from 14% in 2012 to 55% in 2017, according to the Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global). This dramatic growth follows what was a pivotal year for tablets: Ownership doubled in 2012, and one in seven online Europeans now owns a tablet. The recently published Forrester report “The European Tablet Landscape” draws on our Technographics® data and looks at the profile of European tablet owners and their usage patterns”.
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