‘Will Twitter’s Ad API Prompt a Torrent of Ads?’ – ‘Mashable’

Todd Wasserman says, “Twitter on Wednesday opened the floodgates to a torrent of new advertising. While that’s going to be great for revenues, there’s a risk of an oversaturation of ads in the stream.

Balancing user experience with monetization needs is a delicate task for any media company, but Twitter is uniquely vulnerable. As Clark Fredricksen, VP at eMarketer, points out, Twitter does not have a right column for direct-response ads the way Facebook does. The only real estate for sale on Twitter is that company’s equivalent of the News Feed”.