The latest article on  ‘Marketing Land’ is titled “Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together”.

Greg Sterling says, “If you’re a privacy advocate you might find it creepy or worrisome. But if you’re a marketer, you might be thrilled by the moves that Facebook is making to bring the online and offline worlds together.

AdAge highlights a number of initiatives that Facebook has undertaken to both show the offline sales impact of its ads as well as to bring offline consumer data to online targeting. Both involve the two-way flow of consumer data between online and traditional offline databases”.

Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together

Marketing Land

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