‘SEO vs. PPC: When Should You Invest In Each?’ – ‘Business 2 Community’ Article

Jayson DeMers says, “The SEO vs. PPC debate has raged ever since AdWords became a particularly impressive performer in the field of search marketing. In the wake of recent changes in how Google ranks websites — most notably via the Penguin and Panda updates — it’s as if someone stoked the fires by adding some more fuel.

I see a lot of people arguing that PPC is the future of search marketing and that it can be much more profitable (and less risky and cumbersome) than SEO”.