‘Value Proposition Optimization’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Value Proposition Optimization: 5 simple steps to discovering your value proposition using an email campaign”.
John Tackett says, ““So, why should I purchase from you rather than any of your competitors?” your ideal customer hypothetically asks you …
“Well, because …” you begin, “[insert your value proposition here].”
Until you can give your customers a convincing answer to that question, your company is simply surviving on pockets of ignorance. So, marketer, what’s the best way to answer that question?
The truth is, you can come up with preliminary answers using your intuition, but you’ll never know the best answer until you test”.
Comments are closed.
