‘4 Ways Google Has Already Appeased Big Copyright’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “4 Ways Google Has Already Appeased Big Copyright”.
John Paul Titlow says, “Google and the entertainment industry have long had a complex relationship. After years of taking heat from the MPPA and RIAA, the search giant is desperately trying to shed its reputation as an accomplice to copyright infringement.
Why? Well, avoiding billion dollar lawsuits like the one Viacom filed (unsuccessfully) a few years ago would be nice. But Google also wants to be on good terms with the music and movie industries so it can strike content deals that will help products like YouTube, Google Music and Google TV to thrive. The company still gets the majority of its revenue from search ads, a reality it knows won’t last forever”.
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