‘Marketing Analytics: 20% of marketers lack data’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 20% of marketers lack data”.
Daniel Burstein says, “The huge benefit of optimization and testing is to have your customers tell you what is most effective – which headline, which offer, even which value proposition – with their real-world actions during actual purchase decisions.
Of course, for this to work, you must be able to listen to what your customers are telling you through their actions.
In a world where “big data” is a big buzzword, many marketers might take this ability for granted. However, in the MarketingSherpa 2013 Marketing Analytics Benchmark Report, 20% of marketers told us they have very limited or no data”.
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