‘The 2 Ingredient Recipe for the Social Media Magic Middle′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The 2 Ingredient Recipe for the Social Media Magic Middle″.
Baer says, “Silos are for suckers. Your customers do not care about your org chart. To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial. Your customers, potential customers and fans only care about two things in social media: They want to be heard”.
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