‘The key to Facebook’s ad targeting may not be Facebook data’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The key to Facebook’s ad targeting may not be Facebook data”.
Patricio Robles says, “If Facebook is to ever rival Google’s dominance in the online advertising market, many believe that the world’s largest social network will need to figure out how to take advantage of its treasure trove of user data.
That treasure trove includes significant amounts of personal information that users have provide about themselves, and it grows by the day as users upload and tag photos, share content with their friends and ‘Like’ brand Facebook Pages”.
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