‘Which Comes First: Contend Marketing Or Thought Leadership?’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Which Comes First: Contend Marketing Or Thought Leadership?”.
Laura Ramos says, “nce upon a time there was a little marketer with a big problem.
Her sales executives said “We need more leads.” So she bought a big, new, shiny marketing automation engine…
Stop me if you’ve heard this one before, but I’m sure we all know the end of the story. The marketing engine didn’t live up to expectations because data and content didn’t come in the box”.
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