‘Ads Worth Spreading: TED Announces Winners of 2013 Marketing Challenge’ – ‘Mashable’

Matt Petronzio says, “TED, the non-profit organization known for showcasing “ideas worth spreading” through its set of global conferences, announced the winners of its annual Ads Worth Spreading challenge Tuesday. The challenge highlights 10 advertisements that go beyond creativity by establishing meaningful connections with their audiences.

The winners of this year’s challenge include Dell, Coca-Cola, The Rainforest Alliance and Expedia. You’ll most likely remember some of the videos, such as Dodge Ram’s “The Farmer,” which made waves during this year’s Super Bowl, and Melbourne Metro Rail’s adorable yet important animated ad, “Dumb Ways to Die.”

In order to determine the winners, TED briefed six teams of two judges — a TED speaker and a “rising star” in advertising — to find and nominate worthy ads across six categories: talk, social good, cultural compass, creative wonder, brand bravery and education”.