‘Content Marketing Style Guides: 3 Reasons Why You Need One’ – ‘Business 2 Community’ Article

Stephanie Kapera says, “You know the content your company produces is essential to solidifying your brand. You want your brand to be identifiable to customers, but consistency can be a challenge if you employ multiple writers and content creators. To solve this problem, you might want to consider creating a style guide.

So…what is a Style Guide?

A style guide can mean different things for different companies. At the most basic level, a style guide compiles various standards and practices your company adheres to in the production of content”.