‘Advice for Clueless Brands on Social Media’ – ‘Mashable’

Bob Garfield says, “Dear Bob and Doug: We don’t understand. Our colleagues in the frozen north (Canadia) made a huge social media splash offering “eau de dough,” a pizza-scented cologne.

We here in civilization are also trying to tune in to contemporary culture, but our Oscars-night tweet fell flat: “Don’t forget the #BigPizzaSliders for awards show night! At 9 for just $10, everyone wins. Enjoy @ http://www.pizzahut.com.” Pretty tempting, right? Yet out of 164,000 followers, only 7 retweets“.