MarketingSherpa has released a case study titled “Event Marketing: Virtual event campaign drives 10,155 registrations and 1,800 new database names”.

David Kirkpatrick says, “Hosting an event can be a marketing challenge. Furthermore, budgetary concerns for in-person events can make these efforts even more challenging.

This case study covers why and how Marketo opted to host an online virtual event to announce its LaunchPoint partner ecosystem. Read on to discover how the marketing automation vendor segmented its own database, utilized social media — including paid promotion on Facebook — and leveraged its partners for promotion to wider audiences”.

Event Marketing: Virtual event campaign drives 10,155 registrations and 1,800 new database names

MarketingSherpa

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