‘Facebook Expands Custom Audiences With Third Party Audience Segmentation Data’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Facebook Expands Custom Audiences With Third Party Audience Segmentation Data”.

Greg Sterling says, “Last year, Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections). That capability was recently expanded with “Lookalike Audiences,” which enable marketers to find segments that generally match specific”.

Facebook Expands Custom Audiences With Third Party Audience Segmentation Data’ – ‘Marketing Land’ Article

Marketing Land