‘The 2 Most Important Words in Marketing are What If′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The 2 Most Important Words in Marketing are What If″.
Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King’s twitter account. Crisis = Danger + Opportunity It’s widely believed (although perhaps inaccurately) that the Chinese symbol for “crisis””.
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