The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: A simple spreadsheet to help you categorize your products’ value”.

Daniel Burstein says, “Recently, I went through a value proposition workshop for our upcomingOptimization Summit 2013 in Boston led by Adam Lapp, Associate Director of Optimization and Strategy, MECLABS.

The workshop produced a very simple, yet powerful spreadsheet I’m going to share with you today on the MarketingExperiments blog.

Simple, because it is essentially just a list of different elements or points of value of your products with a rating to determine how valuable they are”.

Value Proposition: A simple spreadsheet to help you categorize your products’ value

MarketingExperiments Blog

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