‘Is marketing facing its own fiscal cliff in 2013?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Is marketing facing its own fiscal cliff in 2013?”.
David Newberry says, “Marketing complexity continues to increase due to data proliferation, channel fragmentation, technology advancements and the increasing empowerment of the consumer. In addition, marketing is being asked to address some key organizational challenges as the role of marketing becomes more pervasive across an organization.
But what can you look at in order to address these challenges and bring your organization into the future of business?”.
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