‘Display Ads: How Direct Buys & RTB Interact’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Display Ads: How Direct Buys & RTB Interact”.
Ratko Vidakovic says, “One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network directly to purchase inventory (called a Direct Buy), or through indirect channels using real-time bidding (RTB) systems.
To those with experience in the RTB realm, it’s well understood by now that there is an element of unpredictability and fluctuation in the availability and consistency of volume from specific publishers or sources of ad inventory. This can often lead to frustration, especially when trying to optimize and automate your campaigns”.
Comments are closed.
