‘Don’t Bury the Lead’ – ‘Business 2 Community’ Article

Roger Schwarz says, “Here’s the lead: In challenging situations, you’re probably taking too long to get to your point — and it’s creating unnecessary anxiety for you and the people you’re talking to.

In journalism, the lead of a story is the first sentence or two. A good lead tells the reader what the story is about and where it’s headed. A journalist failing to mention the most important parts of the story in the opening sentences is “burying the lead.”

The same is true in meetings and conversations”.