The latest ‘MarketingExperiments’ blog post is titled “Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR”.

Daniel Burstein says, “At MarketingSherpa Email Summit 2013, Donna Krizik, Director of Client Communications, Crestwood Associates LLC, presented some impressive email copywriting tests. Let’s take a closer look at what she learned about email body copy today on the MarketingExperiments blog …

Background:  Crestwood Associates is a Microsoft Dynamics ERP and CRM reseller. The new release of Dynamics CRM touted 45 new features. Crestwood wanted both existing ERP and CRM customers, along with prospects, to sign up for an informative webinar, which would then get customers and prospects to schedule an upgrade or new deployment”.

Email Copywriting: Simplification, specificity, focus on customer generates 400% increase in CTR

MarketingExperiments Blog

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