The latest post on ‘Copyblogger’ Blog is titled “How to Create Content That Converts”.

Brian Clark says, “It’s time for another installment in our series of freecontent marketing ebooks.

Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.

That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves”.

How to Create Content That Converts

‘Copyblogger’ Blog

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