The latest article on ‘The Forrester Blog’ is titled “Social Media Spending In Western Europe Is Expected To Reach 3.2 Billion Euros by 2017, But There Is A Catch”.

Jitender Miglani says, “The European economy is still struggling for growth after the global recession. While overall GDP growth was positive in 2010 and 2011, it again turned negative in 2012. A slow economic recovery is projected through 2017, but growth is not expected to reach 2007 levels during the next five years. Despite this weak macro-economic environment, spending on social media has continued to grow in Europe and will continue to see double-digit growth over the next five years as well. Why?

  1. The continuous shift of ad spending from traditional media to online media. The megatrend of the past decade — advertising dollars shifting from offline to online media — is expected to continue in this decade as well”.

Social Media Spending In Western Europe Is Expected To Reach 3.2 Billion Euros by 2017, But There Is A Catch

The Forrester Blog

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