‘Content is (Still) King’ – ‘Business 2 Community’ Article

Lisa Arthur says, “In their third annual research report, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, the Content Marketing Institute (CMI) and MarketingProfs reveal that B2B marketers are spending 33 percent of their marketing budgets on content marketing –that’s up 26 percent from last year.

What’s more, most (54 percent) said they will increase their content marketing spending in the next 12 months.

There’s no doubt about it: Content marketing is hot right now”.