‘Emerging Technologies Demand New Marketing Fundamentals’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Emerging Technologies Demand New Marketing Fundamentals”.
Anthony Mullen says, “Digital disruption – swifter, deadlier, and more inevitable than any disruption before – tears down and rebuilds every dimension of business. And marketing is no exception. As more media and experiences become digital, marketers must work with an invisible technology backdrop that changes the way people think and behave and – ultimately – how brands go to market. In my new report,Emerging Touchpoints Require a Marketing Mind Shift, I explore the specific effects of digital disruption on marketing, and the four new fundamentals marketers must embrace as a result”.
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