‘Mobile Ads Coming to Tumblr’ – ‘Mashable’

Lauren Indvik says, “It’s been a little more than a year since Tumblr began allowing users — both individuals and large-scale advertisers — to promote their content on the network for as little as $1 a post. Now, Tumblr is bringing those ads to mobile as it eyes its first annual profit.

In an interview with Bloomberg, Derek Gottfrid, vice president of product at Tumblr, said that companies will be able to start promoting their blogs as well as individual posts on Tumblr’s apps for iOS and Android within the first half of the year. After running internal tests, Tumblr is now seeking out launch partners for the new products”.