‘Personalized Marketing Drives Buyer Readiness and Sales’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Personalized Marketing Drives Buyer Readiness and Sales”.
Lenna Garibian says, “Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales activity, according to a study by MyBuys and the e-tailing group”.
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