‘The New Role of the Marketer’ – ‘Business 2 Community’ Article

Gigi Griffis says, ““SiriusDecisions estimates that the buyer’s journey is 70% complete by the time a sales person is contacted.” – Eloqua’s Grande Guide to Sales Enablement

Let’s pause here and take that in.

70% of your sales funnel happens before you even know you have a prospective buyer.

If you’ve been in marketing for even a few years, that statistic is a little mind-blowing. I mean, we knew it was coming. The internet has made information so easy to get and easy to give out. And this trend has been ramping up for years”.