MarketingSherpa has released a case study titled “Email Marketing: User-generated content helps drive 16% clickthrough rate”.

David Kirkpatrick says, “Marketing teams at marketing vendors and agencies face an interesting conundrum — how to market to, and impress, people working within the industry. What about doubling that challenge by creating an email campaign for prospects who are engaged in email marketing?

Litmus, an email testing and email marketing analytics vendor, launched a new feature for its product and services offering with a single email to its subscriber list.

Read on to find out how the marketing team utilized an animated GIF, clever subject line and multiple calls-to-action to drive 233 free trials and a 31.21% open rate”.

Email Marketing: User-generated content helps drive 16% clickthrough rate

MarketingSherpa

Sharing is caring