‘Social Listening: Damned If You Do, Damned If You Don’t′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Social Listening: Damned If You Do, Damned If You Don’t″.
Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the double-edged sword of social media listening and response. Should We Reconsider the Facts About Social Listening? “Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening”.
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