The latest post on ‘ReadWrite’ is titled “Social Marketing: The 3 Big Problems Working With Influencers”.

Will Stevens says, “Advertising used to be easy – some harassed salesman would ring you up, offer space and, if the potential demographic and price matched your needs, you’d say yes. You’d get a shiny full-page ad, and the guy who sold it to you would be a little closer to his sales target for the quarter, and a little less likely to be fired.

Then the internet arrived and everyone got fired anyway.

OK, so that’s overly simplistic, but it broadly describes a period of time when advertising was a fairly straightforward business transaction based on cost and potential outcomes”.

Social Marketing: The 3 Big Problems Working With Influencers

ReadWrite

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