The latest ‘MarketingExperiments’ blog post is titled “Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads”.

Jon Powell says, “Online testing is an exciting venture. While it requires a number of up-front resources and a somewhat long-term commitment, it really can transform your company’s earned media online into a living laboratory for building customer theory.

I’ve learned a few critical lessons in my journey into online testing, and this one is likely the most important.

Tests never perform as expected

We believe as long as we get a test set up and live, that one version will be performing much better than the other”.

Test Interpretation: How over-measuring helped us discover a hidden 198% increase in leads

MarketingExperiments Blog

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