‘A Guide On How To Not Suck At Social Media Campaign Marketing!’ – ‘Business 2 Community’ Article

Martina Simon says, “Campaign marketing starts with a mind warping process that often involves the creatives drinking shots of bourbon, taking long lunches and looking for inspiration at a movie. That is if you believe the 1960′s TV series Mad Men depiction of an ad agency.

The reality is often much more boring than that and can involve research on competitors, identifying the target market and clarifying the goals that need to be achieved for the campaign. Then add some seasoned experience of what works and what doesn’t to the mix gained through the cauldron of success and failures over the years”.