The latest article on ‘MarketingProfs’ is titled “Five Common Errors in Marketing-Performance Evaluation and Measurement”.

Jonathan Lewis says, “Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. Avoid these common errors when setting out to measure your marketing efforts”.

Five Common Errors in Marketing-Performance Evaluation and Measurement

MarketingProfs

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