‘Managing Marketing Content Across the Customer Lifecycle’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Managing Marketing Content Across the Customer Lifecycle”.
Laura Patterson says, “Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer’s buying process, can be a wasted touch point. You need to synchronize mix and content with the customer buying journey and lifecycle”.
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