‘Neuromarketing is dead. Long live neuromarketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Neuromarketing is dead. Long live neuromarketing”.
Guy Reason says, “Somewhere around 2009, neuromarketing arrived in the public conscious with a tidal wave of enthusiasm.
However, three years down the line, the waters have receded and people are gradually coming round to the realisation that neuromarketing is never going to deliver on its sensational promises of mind reading and unearthing the buy button.
Neuromarketing 1.0 failed because it promised too much”.
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