‘Twitter Hashtag Strategy Tips for Online + Offline Events’ – ‘Business 2 Community’ Article

Steve Parker, Jr. says, “Let’s say your brand is hosting, participating in, or simply wants to aggregate conversation about a particular event. Social media is the perfect place to do this, right? Plenty of people are talking about what’s happening in their communities, on the internet or on their televisions. But without the proper measurement tools, how can you facilitate and aggregate conversation about your brand online? Well, one way (one of our favorite ways) is to use hashtags on Twitter.

Just in case you’re unaware of how hashtags work, here’s a quick rundown:

–Twitter started the phenomenon and Instagram and Pinterest have picked up on the tactic to aggregate conversation by subject”.