The latest article on  ‘Marketing Land’ is titled “Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)”.

Matt McGee says, “Twitter’s all-out assault on potential advertisers continued today with the latest in a series of blog posts explaining the benefits of doing Twitter ads. Today’s target? The B2B community.

The company is touting how tweets can have an impact on B2B tech audiences, again using statistics from its recent work with Compete. In this study, Compete examined the online activity of more than 6,000 Twitter users as they visited more than 400 B2B tech sites in late 2012″.

Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help)

Marketing Land

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