‘Consumers Are Sharing Facebook App Activity 1 Billion Times a Day’ – ‘Business 2 Community’ Article

Jennifer Beese says, “For developers, getting people to share their activity with your Facebook App is almost as important as getting people to use it in the first place. The reason this is so important is because these stories help to create awareness for your app as well as your brand.

As of this month, more than 400 billion Open Graph actions have been shared. Facebook revealed that individuals share their app activity more than one billion times a day. This includes the music they’re listening to (done 40 billion times), their reading progress (shared 40 million times), and their fitness updates”.