‘Engagement in Social Media’ – ‘Business 2 Community’ Article

Angela Hausman says, “On the surface, engagement in social media is relatively simplistic. Members of the social network “like” posts, comment on them, or share them. Or users create their own posts about brands or upload images containing branded products, which are posted to their own social profile or on that of the brand. Members can also choose to further engage brands by “Liking” them on Facebook, which transforms them into a fan of the brand or they can follow the brand on Twitter (on Google+ fans put brands into their circles). Taking these actions spreads the firm’s message to other members networked to the engaged user, thus amplifying the message”.