‘Facebook Is Testing a New Way to Reach Audiences Organically’ – ‘Business 2 Community’ Article

Jennifer Beese says, “In the past, some Facebook Page owners have complained that it’s difficult to reach large percentages of fans organically due to News Feed algorithms. The social network’s latest test might help you reach new audiences — including those who aren’t yet fans — without paying for ads.

Inside Facebook reported that Teddy Quinn, a PPC strategist for Tenthwave, found a post from Bonnaroo Music and Arts Festival in his News Feed, not because he Liked that page, but because the post mentioned another page that he did Like”.