The latest ‘MarketingExperiments’ blog post is titled “Marketing Strategy: 4 steps to developing an effective and strategic test”.

Lauren Maki says, “Twenty four conversations, countless emails and three-and-a-half Red Bulls later, I walked away from my last coaching clinic session at MarketingSherpa Email Summit 2013.

I realized a lot of the questions I was asked were deeper than:

  • Which subject line?
  • What should I track?
  • Long copy or short?

Instead, at the root of many questions was a thirst for advice on strategic thinking and test planning”.

Marketing Strategy: 4 steps to developing an effective and strategic test

MarketingExperiments Blog

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