The latest article on ‘The Forrester Blog’ is titled “Technopolitics Podcast: The Digital Experience X Factor For Business And IT”.

Mike Gualtieri says, “Forrester analyst Anjali Yakkundi says that digitally enabled customer experiences are no longer a nicety; they’re an obligation. The problem is that IT and business don’t always work well together:

  • Business relegates IT to a uncreative computing utility.
  • IT chuckles at business’s technology naïveté.

Anjali says that this gulf between business and IT is closing, but not fast enough. You cannot separate technology from customers’ digital experience and you cannot separate business from technology”.

Technopolitics Podcast: The Digital Experience X Factor For Business And IT

The Forrester Blog

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