‘5 Ways Startups Are Using Vine’ – ‘Mashable’

Erica Swallow says, “Twitter launched its video-looping service Vine in January, and the app has quickly gained steam, with users posting more than 100,000 Vine videos in a weekend just three weeks after the app’s debut.

Startups and small businesses of all kinds are already starting to experiment with the new mobile service, creating and sharing six-second videos with their social media fans and growing Vine followers.

The startup-produced Vine videos that have surfaced so far run the gamut, from showcasing products to offering sneak-peeks of the daily office grind”.