‘Email Marketing: Health care system rebuilds program for small list, sees 700% clickthrough rate increase’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: Health care system rebuilds program for small list, sees 700% clickthrough rate increase”.
Courtney Eckerle says, “Small email lists usually translate to small staffs and a small budget, which can make it difficult to properly assess and overcome email program shortcomings.
Unity Health System has a modest list from which to recruit nursing students to join its staff. See how it re-evaluated its overall message to make each name count and improved clickthrough rates by 700% and open rates by 23%”.
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