The latest article on ‘MarketingProfs’ is titled “Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?”.

Philip Paranicas says, “Many B2B marketers are still avoiding social media, wondering, “When business customers do participate in social media, how can we tell whether it works?” OK, let’s put that excuse to rest once and for all.

Social media is for socializing—just as when you go to a tradeshow and strike up a conversation with a prospect or attend a seminar or interact with any professional group in-person.

So how do you know those channels produce business? Just because you didn’t instantly chalk up a sale”.

The Battle Between The Web And Mobile Is Ending — Oh, And Mobile Won

Business Insider

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