The latest article on  ‘Marketing Land’ is titled “Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable”.

Greg Sterling says, “Last night, Pinterest announced that it was introducing Web analytics — dare we call them “Pinalytics”? This may well be a first step toward a larger monetization strategy. Regardless, it makes the site more marketer-friendly and provides insights into activity and interaction with boards and images on the site.

The newly available metrics include impressions, volume (activity/people), recent pins and most-repinnned images. Marketers and brands can also see what pins drove the most visits to their sites”.

Pinterest Analytics: Making The Most “Actionable” Social Network More Actionable

Marketing Land

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