‘Pinterest Introduces Analytics Platform’ – ‘Mashable’

Lauren Indvik says, “Pinterest introduced a web-based analytics tool Tuesday morning, allowing site owners to track users’ engagement with their sites on the social network.

The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received. Site owners can also track total impressions and reach on the network, as welll as referral traffic, both in cilcks and unique visitors, sent back to their sites”.